Date: 11 November 2022, Friday
”To Delegate, or Not to Delegate: Consumers Prefer to Delegate Decisions to Algorithms (vs. Humans)”
The University of Texas at Austin
***This is an online seminar. To request the event link, please send a message to department.
Abstract: Advancements in Artificial Intelligence (AI) technology have allowed companies to adopt algorithms in many tasks, including decision delegation. In contrast with the existing work that mainly shows consumers’ aversion to algorithms, we examine and identify a situation in which consumers consistently prefer algorithms to humans, namely decision delegation. Five studies reveal that consumers are more likely to delegate their work to an algorithm rather than a human because delegating work to humans (vs. algorithms) elicits greater concerns about impression management.