Date: 9 April 2025, Wednesday
Time: 10.30 – 11.30
“Research Reimagined: Practical Applications of AI Across the Academic Workflow”
by
Timo Mandler
Toulouse Business School
This is an online seminar. To request event details please send a message to department.
Abstract:
The emergence of capable artificial intelligence (AI) is revolutionizing the way academic research is conducted. This talk provides a practical overview of how AI can be used at each stage of the academic workflow—from literature exploration, data collection, and analysis to manuscript writing and knowledge dissemination. The talk will highlight both ready-to-use solutions accessible through web-based interfaces and customizable approaches using application programming interfaces. Through concrete examples, the talk aims to inspire scholars to experiment with AI to enhance their research. The session also serves as a platform to exchange experiences and critically discuss the potential and limits of AI in academia.
Bio :
Timo Mandler is an Associate Professor of Marketing at TBS Education (formerly Toulouse Business School) in France. I earned my Ph.D. degree with distinction from the University of Hamburg. My research addresses contemporary marketing challenges in the context of globalization and digitalization. Accordingly, my work is characterized by an international perspective, a combination of primary and secondary data, and rigorous analytical methods. My work has been published in the Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of International Marketing, and other leading journals. I also serve as an Associate Editor for the International Marketing Review and Journal of International Marketing.