Title: Green Investment and Launch Timing Under Advance Information: Diffusion
\nDynamics<\/p>\n
Speaker: Aziza Rafiq<\/p>\n
Advisor: Prof. Nesim K. Erkip
\nCo-Advisor: Prof. Emre Nadar<\/p>\n
Date & Time: Tuesday, June 23, 2026, at 9:15 a.m.
\nPlace: EA202
\nThis is an online seminar. To request event details please send a message to department.<\/p>\n
ABSTRACT:
\nThis thesis studies the joint optimization of greenness investment and product launch timing in diffusion-based markets, incorporating advance information about forthcoming green products.
\nMotivated by growing regulatory pressure and rising consumer environmental awareness, we develop a unified framework in which a firm simultaneously chooses the environmental
\nperformance and market entry time of a next-generation green product. The underlying model features a convex greening cost that declines with launch delay and an aggregate market-size constraint linking successive product generations.
\nWe evaluate three distinct market settings. First, when a firm introduces the next-generation green product as a standalone offering, a two-stage substitution structure emerges: the firm adjusts greenness as the primary demand lever until the market-size cap binds, after which launch timing becomes the sole margin of adjustment. Second, if the firm already markets a conventional brown product, that incumbent offering acts as a demand multiplier: customer migration and leapfrogging generate green adoption without heavy R&D, prompting the firm to launch the green product earlier and invest less in its environmental performance. Finally, introducing advance information reveals that pre-launch disclosure and greenness investment function as strategic substitutes: the value of information is highest precisely when greenness investment is least effective.
\nA comparison across these settings introduces the equivalent information level and a dominance map that identifies when advance information can substitute for an existing market presence and when the incumbent advantage is structural and difficult to replicate. This substitution is possible mainly in markets with short product cycles or modest incumbent advantage.<\/p>\n
BIO:
\nAziza Rafiq received her B.S. degree in Industrial Engineering from Bilkent University in June
\n2024. She is currently pursuing an M.S. degree in the Department of Industrial Engineering at
\nBilkent University under the supervision of Prof. Nesim K. Erkip and Prof. Emre Nadar. Her
\ncurrent research focuses on green investment and launch timing decisions under advance
\ninformation in diffusion-based product adoption models.<\/p>\n","protected":false},"excerpt":{"rendered":"
Title: Green Investment and Launch Timing Under Advance Information: Diffusion Dynamics Speaker: Aziza Rafiq Advisor: Prof. Nesim K. Erkip Co-Advisor: Prof. Emre Nadar Date & Time: Tuesday, June 23, 2026, at 9:15 a.m. Place: EA202 This is an online seminar. To request event details please send a message to department. [\u2026] <\/p>\n