Date: 4 October 2024, Friday
\nTime: 16.00 \u2013 17.00<\/p>\n
\u201cOffshoring, Automation, and the Legitimacy of Efficiency\u201d<\/p>\n
by
\nStefano Puntoni
\nWharton School<\/p>\n
This is an online seminar. To obtain event details please send a message to department.<\/p>\n
Abstract:
\nCollective layoffs can occur for many reasons, often related to a firm\u2019s pursuit of greater efficiency and cost reduction, and they tend to trigger negative reactions among the public. Anecdotal evidence suggests that offshoring, one of the most controversial and politicized aspects of globalization, evokes particularly negative reactions. We propose a social contract account of consumer reactions to collective layoffs and demonstrate differential consumer responses to collective layoffs due to offshoring versus other reasons, such as automation. Layoffs due to offshoring are perceived as an especially egregious violation of the normative expectation that firms should support the local community. Data from eleven experimental studies (N = 6,773), public consumer responses to layoffs in a large online community (N = 29,045), and layoff announcements in the European Union (N = 1,261) confirm that consumers react more negatively to collective layoffs due to offshoring compared to automation or other reasons. Supporting our social contract account, the negative effect of offshoring is stronger when offshoring affects workers in the consumers\u2019 home (vs. foreign) country, when the firm is domestic (vs. foreign), and when most customers are domestic (vs. foreign).<\/p>\n
Bio :
\nStefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School and the Co-Director of AI at Wharton. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova, in his native Italy. His research has appeared in many leading academic journals and major managerial outlets. Most of his ongoing research investigates how new technology is changing consumption and society, including how humans are adopting and evolving with AI. He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards. He is currently an Associate Editor at the Journal of Consumer Research and at the Journal of Marketing. Stefano teaches in the areas of AI and automation, marketing strategy, and decision making.<\/p>\n","protected":false},"excerpt":{"rendered":"
Date: 4 October 2024, Friday Time: 16.00 \u2013 17.00 \u201cOffshoring, Automation, and the Legitimacy of Efficiency\u201d by Stefano Puntoni Wharton School This is an online seminar. To obtain event details please send a message to department. Abstract: Collective layoffs can occur for many reasons, often related to a firm\u2019s pursuit [\u2026] <\/p>\n